In 2004, a design team of women set out to create something they saw missing from the marketplace: a line that gives women what they really want. Bras as comfortable as they are beautiful. Panties that stay where they should. Pajamas soft enough to bring us the sleep we so deserved. They began innovating, and they started Soma.
Nearly 300 boutiques and millions of loyal customers later, Soma continues to improve women's lives every day with exclusive products you can't find anywhere else. Soma’s experienced design team is still led by women—so they never stop making things better. More comfortable. Softer. More flattering. Because confidence is the sexiest thing a woman can wear. Soma is—and always has been—so much more than sexy.
