PrezzeePay offers retailers a fast, low-cost way to tap into a $26B prepaid market without  costly tech overhauls. 

Sydney, Australia – November 27, 2025 – Prezzee, a global leader in digital gifting and  payments, today announced the launch of PrezzeePay, a transformative platform that  combines financial-grade compliance with plug-and-play scalability - helping retailers and  brands innovate without costly infrastructure changes. 

End-to-End Gifting Programs 

PrezzeePay, a 100% owned subsidiary of Prezzee, is now an Australian Financial Services  (AFS) licence holder. This milestone means that PrezzeePay can provide a wider range of  products, including regulated financial products and services on behalf of partners. This  opens up the potential for Prezzee to support faster product development, build bespoke  solutions, manage end-to-end gifting programs and grow strategic partnerships that go  beyond transactions. 

Because PrezzeePay leverages the payments network, it sits on top of existing technology  infrastructure meaning retailers can launch a gift card program in weeks, not months, without  updating existing technology or sinking money into costly integrations. 

"PrezzeePay represents a major step forward in our mission to create seamless, secure,  and meaningful payment experiences," said Craig Smith, CEO of Prezzee. "We’re giving  retailers and brands the tools to innovate faster, connect deeper with customers, and  compete in a digital-first economy." 

PrezzeePay has been developed in partnership with UnionPay International, particularly within the gift card issuing business, meaning that retailers now have a secure, scalable way  to boost loyalty, lift basket size, and offer global gifting programs. 

Global unified gifting programs 

Gift cards aren’t just a convenience - they’re a proven revenue driver, with recipients  spending about 35% more than the card’s value. But for sectors like shopping centres,  venues, franchise networks and luxury retail, fragmented POS systems and steep integration  costs have made unified programs almost impossible. Prezzee Pay removes that barrier  through universal acceptance, letting retailers who may have previously been priced out of  gift card programs to keep their existing tech stack while offering a premium, digital-first  experience that works globally - without the complexity or maintenance headaches 

“There is a legacy belief within the gift card market that global or franchise retailers could  never have a unified gifting program. We wanted to challenge that. PrezzeePay is a huge  opportunity for consumers to get more flexibility and global acceptance, while retailers tap  

into Gen Z’s preference for cashless, mobile-first shopping," said Benoit Garnaud, COO,  Product & Technology of Prezzee. "PrezzeePay means faster speed to market, lower costs,  and access to global customers – without spending money on ripping out existing systems.”

Capitalising on Growing Demand 

Retailers are also racing to tap into a $26 billion prepaid and digital wallet market, which is  forecast to grow nearly 10% annually. Gen Z is driving a shift to more flexible shopping and  payments, with 80% preferring cashless transactions and more than 60% shopping primarily  on mobile. PrezzeePay is designed to help retailers capitalise on this demand by giving  consumers digital first, mobile gift cards that can be used at any location they choose. 

About Prezzee 

Prezzee is a global leader in digital gifting and payments that prides itself on creating  seamless experiences for consumers, businesses, and over 1,500 brand partners  worldwide. Prezzee's mission is to change lives through the power of giving - its  borderless payment technology helps people connect with one another and create memorable moments that truly matter. Founded in Australia in 2014, Prezzee is the leading  global digital gifting business with operations in the US, Canada, the United Kingdom,  Australia, and New Zealand.

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