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In January 2025, as wildfires tore through communities across Los Angeles, thousands of families lost homes, belongings and their sense of stability. In response, GoFundMe.org, Extreme Weather Survivors and Prezzee mobilized fast to get meaningful help directly into the hands of those impacted.
Prezzee is a digital gifting platform that helps organizations deliver support quickly, securely and at scale. For nonprofits, that means getting critical aid into the hands of those who need it with speed, dignity and zero logistical hurdles. No delays, no complications, just help, exactly when and where it’s needed most.
GoFundMe.org, a nonprofit partner to GoFundMe, Inc, is a 501(c)(3) that collects tax-deductible donations and delivers direct relief to individuals and nonprofits in times of need.
Together with Extreme Weather Survivors, a nonprofit focused on helping communities impacted by climate-related disasters, we formed a purpose-driven partnership to support Californians.
In the aftermath of the LA wildfires, families needed fast access to essentials. That’s where digital giving came in. Here’s where our response was most effective:
🔥 High-Impact Support, Delivered Digitally
Over 100 survivors received a $1,000 Prezzee eGift Card, delivered by email. This allowed families to use their gift cards on food, shelter, clothing and gas.
⏱️ No Waiting, No Worry
Once Extreme Weather Survivors verified impacted individuals, distribution happened quickly. No mailing delays. No bottlenecks. Just instant, direct relief.
🧭 Choice and Control for Survivors
Instead of receiving pre-selected goods, survivors were empowered to spend their gift cards on what their families needed most. A relief during a deeply disorienting time.
Mobilize real help, in real time. Learn how digital relief works
In crisis moments, the simplest solution can be the most powerful. By leveraging Prezzee’s digital delivery and GoFundMe.org’s granting model, we removed friction and delivered real help, fast. That meant:
Respond with speed. Deliver with dignity. Let’s build your next relief campaign.
Every disaster is different, but one thing is consistent: the need for immediate, accessible and human-centered relief.
This initiative showed that when tech and empathy meet, relief becomes more than a transaction — it becomes a moment of hope. The gift cards weren’t just about spending power. They were about giving families back a small piece of control when so much had been taken from them.
When care moves faster, recovery starts sooner. Let’s build your program together
Wildfires are no longer seasonal, they’re year-round. And climate-related disasters are increasing in frequency and severity. That’s why Prezzee is focused on helping partners like GoFundMe.org offer practical, scalable and easy to activate cash relief in a crisis.
Whether you’re supporting survivors, responding to an emergency, or planning for long-term recovery, we’re here to help you move fast, with care.
Helping you deliver aid when it matters most.Connect with our nonprofit team